It’s no secret that social media is one of the best ways to promote a small business, especially if you work in a visual space - think art, design, merchandise, customizing of course, and others. Of course, Instagram changed the landscape of how small businesses can promote their product or service. With over 700 million users, a good following, or getting featured on a profile with a good following is bound to make a splash.
Getting your work featured on another profile is great way to boost your business, and it also feels like your work is finally being recognized. At Angelus Direct, we appreciate all of customers, and want to make it clear that we value your business. Our product wouldn’t be what it is without all the artists putting it to use. So, we love to feature work on our Instagram account. While not everyone of followers is going to get featured (there are over 100k of you!), we do try to feature as many as possible.
In this upcoming series, we’re going to give a few How To’s, tips and tricks, and advice for getting featured on the Angelus Direct IG account. We want to show as much love to all of you as we can, so here’s some advice on what we’re looking for: we’ll start with content.
Content basically means the types of images and videos users would find on your page. For example, content for us means our products, discounts and sales when they pop up, and featured work from all of you. We try to keep content pretty straight to the point - we’re Angelus Direct, we’re the direct source for Angelus Brand premium acrylic leather paint and this is what the product looks like when it’s used.
So when it comes to content on your IG account or YouTube channel, something we keep in mind is if the content is family friendly or not. If we feature your work, and users go to your page, will everyone be welcome?
Another thing to consider, is your account strictly a business account? Are you posting content that highlights your custom work, your artistic skills, or your shoe restoration service? Are there before and after pictures? In progress shots? Are there tips and tricks to help other artists? This is the type of content that really shows how great the work you're doing is.
Here's an example of accessible content from our sponsored artist SneakerHeadInTheBay.
Remember, accessible, friendly content is a great way to promote IG page or YouTube channel. We’ll keep the tips coming because as always, you all make our product special. Stay tuned!