To get your work featured by Angelus, post clear photos and short videos of projects you made with Angelus products, show the process from start to finish, name the products you used in your caption, tag @angelusdirect, and add #AngelusDirect. Keep your page family friendly. Our team regularly looks through tagged customer work and shares as many projects as we can, from first-time customs to full restorations.
Angelus has been a family company in Los Angeles since 1907, and the artists using our Angelus Paint, dyes, and care products are a big part of why. Featuring your work is how we say thanks. Here's what helps your posts stand out.
Start here: what do you want to improve?
Quick answer: how to get featured
- Make your project with Angelus products.
- Shoot it in natural light on a clean background.
- Post the before, the in-progress, and the finished result.
- Name the Angelus products you used in the caption.
- Tag @angelusdirect, add #AngelusDirect, and keep your page family friendly.
What we look for
The posts we love to share
You don't need a huge following or a perfect studio. The posts we pick usually have a few things in common:
The work is easy to see
Sharp focus, good light, and a background that doesn't compete with the piece.
It tells a story
Before and after shots, in-progress clips, and the moment the tape comes off.
It helps other artists
Tips, products used, and what you learned. Our community loves to see how it's done.
Everyone is welcome
Family-friendly pages, because anyone who clicks through from our account should feel at home.
How to take photos that get featured
Use natural light
Shoot near a window or outside in the shade. Soft daylight shows true colors, while overhead lights and flash can turn whites yellow and blow out glossy finishes.
Keep the background simple
A plain wall, a cutting mat, or a wood table works great. Move empty bottles, tape scraps, and clutter out of the frame so the piece is the star.
Get close, then show the whole thing
Post a full shot so people see the design, plus close-ups of the details you're proud of, like clean lines, fades, and lettering.
Go easy on filters
Heavy filters change your colors, and people buying paint want to see the real shade. Small brightness and contrast tweaks are fine.
Show the process, not just the result
Process content is what people save and share. A few seconds of brushwork, the tape peel, or a side-by-side before and after tells the whole story of your work, and it shows other artists that they can do it too.
Film the reveal
The tape peel, the first coat of color, or a restored sole next to the original. Short clips of those moments get the most attention.
Name the products in your caption
Tell people exactly what you used, like "Angelus Paint in Red, sealed with Matte Acrylic Finisher." It helps other artists recreate your look and makes it easy for us to share.
Tag @angelusdirect and use #AngelusDirect
Tag @angelusdirect in the photo and add #AngelusDirect to your caption so our team sees it. Posts we can't find are posts we can't share.
You can stop here
That's the whole playbook. Keep creating, keep posting your process, and keep tagging @angelusdirect. Need ideas for your next project? Try custom sole art or painting canvas shoes.
Things that keep a post from being shared
- Blurry or dark photos. If the details aren't clear, we can't show them off.
- Heavy filters that change the colors of the paint.
- No mention of what you used. We love to share the products alongside the work.
- Content that isn't family friendly. Our audience includes every age.
- Reposting someone else's work as your own. Always credit the original artist.
Artists we've featured
Our sponsored artists are great examples of what we look for. SneakerHeadInTheBay shares clear, step-by-step content that welcomes customizers of every level, and the cover of the original version of this post came from Charme Customs (@charmecustoms). Browse our guides below for more of the work our community creates.
Related guides: Paint leather shoes · Paint canvas shoes · Custom sole art · Mix custom colors
Getting featured FAQ
How do I get featured by Angelus?
Post clear photos or videos of work you made with Angelus products, name the products in your caption, tag @angelusdirect, add #AngelusDirect, and keep your page family friendly. Our team shares as many customer projects as we can.
Do I need a lot of followers to get featured?
No. We feature work from artists of every size. Clear photos and a good process story matter much more than follower count.
What kind of work does Angelus share?
Custom sneakers, restorations, bags, jackets, furniture, and other projects made with Angelus paints, dyes, and care products, especially posts that show before, during, and after.
What hashtag should I use?
Use #AngelusDirect and tag @angelusdirect in your post. That's how our team finds your work.
Will every tagged post be featured?
We can't share every post, since so many artists tag us, but we look through tagged work regularly and try to feature as many as possible.
What makes a good custom photo?
Natural light, a clean background, sharp focus, and true-to-life colors. Add a close-up of your best details.
