Long before viral marketing, a brand was only as good as their logo. A logo comes to represent everything the brand represents, and for legendary fashion houses like Gucci, this means luxury. So even if you’re not actively buying Gucci pieces, the famous Gucci colorway pays homage to the finer things in life.
The Italian fashion house has a long history that dates back to 1921. Founded by Guccio Gucci and his three sons Aldo, Vasco, and Rodolfo (who all have incredible names by the way), Gucci quickly became known for their fine leather goods. While early products included leather goods made by highly skilled craftsmen, the company soon featured the brown and tan interconnecting diamond pattern on luggage.
Fast forward to the 1960’s when the famous double G logo was featured on some of their first clothing items.
And while the “G” logo is without a doubt considered one of the most recognizable “classic” logos in the world, the iconic green and red bands have also become synonymous with the company. The signature green-red-green pattern can speak for the company even without the double G logo. When you see this colorway, you know it is there for one of the world’s most successful brands.
It’s no mystery that this color pattern is used often to pay respect to the Italian powerhouse. Sometimes this is intentional, sometimes not. Take for instance, these RESN x Nike SB Dunk High’s were made for Girl Skateboards manager Sam Smyth in 2009.
Samples of the sneaker originally previewed in 2005. Even they had nothing to do with Gucci, they were immediately dubbed a "Gucci" Dunk due to the red and green colors.
Gucci itself is no stranger to footwear game, but they seemed to have taken the hint that their color pattern looks great on a pair of sneakers. The fashion house is going to releasing more colorways of their Ace sneaker complete with the signature stripes.
While the simplicity of the Gucci Ace is probably the whole point, the iconic colorway looks better on everyone’s favorite canvas of the moment—the Nike Huarache. These four pairs by some talented customizers out in the #angelusdirect community kill it.
Gucci doesn’t stop with sneakers though. They even have their own version of slides, or as Future calls them on his DS2 tape, ‘flip flops.’
Of course, if you’re not going out of your way to find a pair of Italian leather slides, you can make a pair of your own.
From sneakers to clothes to slides, the green-red-green pattern will always be a nod to luxury. So if you want to put your own spin on the classic color way, grab some of Angelus Direct's Midnight Green and Chili Red acrylic leather paint. But if you should probably watch out for the dudes in Gucci slides, custom or not, because they might have an eye on your girl. Except for this guy.